Montréal, QC – TheNewswire – 25 Novembre 2021 – Semeon Analytics, an ATW Tech Inc. company, is now actively leveraging data from the public domain through its partnership with Meltwater.
With the help of Meltwater, Semeon now has a important cost-effective on-demand source of public internet content to address local and international needs. This will enable Semeon customers to research any key topic for competitive intelligence or reputation management monitoring initiatives.
Bringing even more value to the existing Semeon offering, this partnership will enable customers to identify, isolate and classify information of interest from large volumes of text data and meta-data, by accessing on-line public content, such as social media platforms, blogs and news sites.
Twitter is one of the many social media platforms which is aggregated by Meltwater and now available to Semeon clients.
The power of a combined public-private data analysis
“A majority of our clients have been asking for more in-depth access to public sources for their brand aura and competitive analysis,” said Eric de Gheldere, vice-president of strategic initiatives and partnerships at Semeon.
“The partnership with Meltwater provides a new influx of strategic information for our clients, so they can better understand what the public are saying about their brand, products, services, competitors or on any other key strategic issues. When combined with their own internal data, this proves to be a very powerful tool at their disposal,” said Mr. de Gheldere.
ATW Tech Inc.’s profile
ATW Tech is a technology company, owner of several recognized technology platforms such as VoxTel, Option.vote, Bloomed and Semeon. VoxTel specializes in telephone billing and alternative payment solutions for fixed and mobile lines. Option.vote offers a customized multimethod voting system for unions, political parties, professional associations, and anyone looking for a secure way to reduce their voting costs and improve their participation rate. Bloomed is a cloud computing platform for managing smart data on consumers and their behaviours for both business and consumer-oriented campaigns. Semeon is a highly accurate and flexible text analysis platform for customer reviews, and uses a unique combination of machine learning and natural language processing (NLP) to discover significant trends in customer reviews across all channels.
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